According to SEONews.com boring blogs don’t attract much attention and therefore not a lot of natural link building. This means they don’t get to the top of the Google ranks either. Natural links happen when someone reads your blog and shares it with their friends. Google sees that people like what you are saying so it moves your blog up in the ranking. This type of natural growth takes time and effort to achieve. You cannot buy it. You must earn it with interesting articles that draw attention. Here are a three ways to help your posts stand out.
Interview Experts
No matter what field you are in there are recognized experts out there. Ask them for a brief interview. Whether it is live, via Skype, over the phone or even just through email an interview can provide a lot of exposure for any blog. Not only will you provide interesting information for your readers but the epert may well share the interview with their connections. This will expose your blog to people who may not otherwise be aware of your business. The recording of the interview can also be posted on You Tube for even more link building.
Share a Secret
People love to be ‘in the know’ and if you write a blog post that shares some little known knowledge the post will get read. Of course it is important to create a post that has real, meaningful information. This is particularly effective if it is a kind of ‘how-to’ post. For example if you have a real estate business and you know 5 things people frequently overlook when selling their home you can create a post that tells them what to do. If the list is easy to follow you will have a post that gets read and shared, particularly if you can highlight the fact that homes following your advice sell faster or at a better price. If the post is specific and addresses a common problem it will get shared and you will get more links.
Invite Discussion
One way to invite discussion is to ask a question at the end of your post. This could be as simple as asking readers to share a personal experience or chime in on one side or another of an argument. It can be very surprising how passionate people will be about simple choices. Of course all that passion is good because it will get noticed and more people will visit your site and share the article.
If you want more information on building quality inbound links or other services, please contact us or request an SEO quote here.