Not a long time ago, no one was interested in setting up a Facebook profile or Twitter account for their business. However, just recently, every business is crazy about social media involvement and almost every business has some kind of presence in social media marketing. Why is there such a fuss over this whole social media marketing thing? Well, the trend for search engine optimization has changed dramatically over the years, and now Google, the biggest name in the search engine industry, is putting much emphasis on social signals. Everyone has to comply with Google’s changes if they want to keep their rankings so they have to adapt to the changes.
According to SEOMoz, social signals do have a say in Google’s ranking algorithm. Nowsadays, your site ranking will depend on a few hundred factors, one of which is how much involved you are in social media marketing.
Today, your ranking may be affected by:
- How many people like your business Facebook page
- How many people follow your business on Twiter
- How many shares you get on Facebook
- How many tweets mentioning your brand or including a link to your website
- How many Google Pluses your site receive
- How many people have you in their Google Plus circle
- How many Facebook comments mentioning your brand you get
As you can see, improving all the above factors is not easy. Therefore, many businesses now hire a professional and experienced service to help them manage their social media presence. If you have an online business and find yourself at a loss as to what to do for your social media campaign, contact us today and we will help you sketch up a plan that will work for you.