What Is Google Authorship & Author Rank and Why Should You Care?

In following with Google’s desire to provide more relevant, authoritative search results, Google Authorship was born to actually rank individual author’s work. If you create content online, participating in Google Authorship gives you an advantage over the...

Promoting Your Business With LinkedIn Ads

As a business owner, you likely already have a LinkedIn profile to connect with other professionals. The site is designed to help you promote yourself and find new professional connections. What many don’t know is you can create your own LinkedIn ads. Unlike...

What is WordPress?

If you’ve ever considered blogging, you’ve likely heard of WordPress. As of 2013, WordPress is the backbone of 18.9% of websites according to founder Matt Mullenberg. When it began in 2003, the simple tool was designed to help Internet users create a home...