WordPress Do-It-Yourself Basics (Part 1) – Requirements & Getting Started
This is part 1 of a 4-part series on setting up a self-hosted WordPress Website and/or Blog. Self-hosted WordPress vs. WordPress.com WordPress gives your business a reliable, easy to use platform for creating and managing a website. Unlike the shared WordPress.com,...
What Is Google Authorship & Author Rank and Why Should You Care?
In following with Google's desire to provide more relevant, authoritative search results, Google Authorship was born to actually rank individual author's work. If you create content online, participating in Google Authorship gives you an advantage over the competition...
Promoting Your Business With LinkedIn Ads
As a business owner, you likely already have a LinkedIn profile to connect with other professionals. The site is designed to help you promote yourself and find new professional connections. What many don't know is you can create your own LinkedIn ads. Unlike Facebook,...
What is WordPress?
If you've ever considered blogging, you've likely heard of WordPress. As of 2013, WordPress is the backbone of 18.9% of websites according to founder Matt Mullenberg. When it began in 2003, the simple tool was designed to help Internet users create a home for their...
Inbound Marketing: Your Key to Customer Connection
In the ever-evolving digital landscape, inbound marketing has emerged as a powerful tool to connect with your customers. Unlike traditional outbound marketing strategies, which often feel intrusive and are largely ignored, inbound marketing naturally attracts...
Should You List Your Business With Yahoo Local?
Why Use Yahoo Local? Today, many Internet users are turning to mobile search and local search directories like Yahoo Local to find what they need. When you are listed locally, you get targeted results faster. This also leads to reviews from customers that help new...
How Social Media Affects SEO
When you think of SEO, you normally think about content such as articles, web pages and blogs. With the increasing popularity of social media, you have yet another SEO factor to consider. While your general search engine rank may not be greatly affected by social...
Getting Listed in Bing Places for Business
The more places you list your business online, the easier it becomes for potential customers to find you. Whether you own a single local location or numerous locations throughout the United States, Bing Places is ideal for listing details about your business and...
Promote Your Business Using Yelp
Millions turn to smartphones and tablets every year to make decisions about where to eat, shop and hang out. If your business isn't taking advantage of this mobile traffic, potential customers could be walking right past you every day on the way to your competition....
Marketing Your Business with Foursquare, the Mobile Local Business Directory
What if you could get your business online and let word of mouth advertising do the rest? If your business isn't using Foursquare, you're missing out on a free opportunity to showcase yourself to millions of users. Think of Foursquare as a mobile local business...