What is Content Marketing, Really?
When you think of marketing, you think of advertising right? Marketing doesn't always have to be a blatant pitch about your products or company. Instead, marketing could be something useful, informative and most importantly, shareable. Yes, shareable. One of the best...
Changes Coming in Google Penguin 2.0 Update Related to Security
By Mark Maunder: Provider of our WordPress Security Tools Matt Cutts is the head of the Google Web Spam team. He is also seen in the SEO community as the SEO spokesman for Google. Today Matt has posted a preview of what is coming in the Penguin 2.0 release, due Summer...
Why Upgrade to a Responsive Web Design?
Over the past several years, standard web design has drastically evolved, yet many sites are still living in the stone ages. Desktops and laptops used to be the only devices visitors viewed your site on. Now, mobile devices are beginning to become the norm. According...
How to Market Your Business Using Google Places
If you've ever thought your business was too small to market online, think again. The Internet isn't just for online based or large businesses. Local Search is extremely popular and if you're not taking advantage of that fact, you're missing out on large returns....
How to Build Your First Facebook Page for Your Business
A Facebook Page is different to your Facebook profile. Only your friends can see your profile and it contains your personal information. A Page is something that you can create especially for your business. Anyone can see it and it should contain lots of useful,...
How to Create a Company Page on LinkedIn
As with other social networks, LinkedIn lets you create a company page to better represent your business on the site. Even if you already have an individual profile, you should still create a company page. Adding a page helps people find out more about your company...
Tips for Using Facebook in B2B Social Media Marketing
Although Facebook is commonly used for B2C marketing, it is not typically associated with B2B marketing. However, it must be considered that, according to Facebook, “Over one billion people like and comment an average of 3.2 billion times every day.” There are plenty...
Two Keys to Successful Search Engine Optimization
With the advent of the Internet, more and more people are beginning to shop for products and services online rather than through traditional brick and mortar style businesses. Since the demand for online shopping has increased, so has the amount of businesses that are...
3 Secrets to Natural Link Building
According to SEONews.com boring blogs don’t attract much attention and therefore not a lot of natural link building. This means they don’t get to the top of the Google ranks either. Natural links happen when someone reads your blog and shares it with their friends....
Social Media in Search Engine Optimization
Not a long time ago, no one was interested in setting up a Facebook profile or Twitter account for their business. However, just recently, every business is crazy about social media involvement and almost every business has some kind of presence in social media...