With the emphasis on social search lately, it may not come as much of a surprise that Google has been working on yet another algorithm change to focus on this more conversational search method. Google officially announced the release of their new update Hummingbird on...
In following with Google’s desire to provide more relevant, authoritative search results, Google Authorship was born to actually rank individual author’s work. If you create content online, participating in Google Authorship gives you an advantage over the...
As a business owner, you likely already have a LinkedIn profile to connect with other professionals. The site is designed to help you promote yourself and find new professional connections. What many don’t know is you can create your own LinkedIn ads. Unlike...
In the ever-evolving digital landscape, inbound marketing has emerged as a powerful tool to connect with your customers. Unlike traditional outbound marketing strategies, which often feel intrusive and are largely ignored, inbound marketing naturally attracts...
Why Use Yahoo Local? Today, many Internet users are turning to mobile search and local search directories like Yahoo Local to find what they need. When you are listed locally, you get targeted results faster. This also leads to reviews from customers that help new...
When you think of SEO, you normally think about content such as articles, web pages and blogs. With the increasing popularity of social media, you have yet another SEO factor to consider. While your general search engine rank may not be greatly affected by social...
The more places you list your business online, the easier it becomes for potential customers to find you. Whether you own a single local location or numerous locations throughout the United States, Bing Places is ideal for listing details about your business and...
Millions turn to smartphones and tablets every year to make decisions about where to eat, shop and hang out. If your business isn’t taking advantage of this mobile traffic, potential customers could be walking right past you every day on the way to your...
What if you could get your business online and let word of mouth advertising do the rest? If your business isn’t using Foursquare, you’re missing out on a free opportunity to showcase yourself to millions of users. Think of Foursquare as a mobile local...
When you think of marketing, you think of advertising right? Marketing doesn’t always have to be a blatant pitch about your products or company. Instead, marketing could be something useful, informative and most importantly, shareable. Yes, shareable. One of the...
