The more places you list your business online, the easier it becomes for potential customers to find you. Whether you own a single local location or numerous locations throughout the United States, Bing Places is ideal for listing details about your business and driving more foot traffic through your door. Listing your business is free and odds are, your business is already listed, but the information might not be correct.
How to List Your Business in Bing Places for Business
Listing a new business takes only a few minutes. Start by first logging in with your Microsoft account. If you don’t already have a Microsoft account, you’ll need to create one before you can claim or create a new listing. Bing recommends creating a new Microsoft account using your business name so the account is tied to your business instead of an individual employee.
Next, search for your business on the Add a Business page. Enter your business’s phone number or name and location. If your business is found, all you have to do is edit the current listing and submit the changes. You’ll be asked to verify that you’re the owner of the business. You can either be verified by phone or postal mail.
If you want to add multiple businesses at once, scroll to the bottom of the search screen and click Start Here. You’ll be taken to an Excel template that you must fill out and then upload using the Businesses tab on your Bing Places Dashboard. You’ll only need to be verified a single time, even if you upload 10 different businesses.
If your business isn’t found, click Create New Business to create a new listing. Enter all relevant details about your business. The more details, the more likely you are to be found by interested customers. You’ll still have to go through the verification process.
Important Notes
If you choose to verify by postal mail, it may take up to 10 days to receive your PIN. After verification, it takes approximately two weeks for your listing to update on Bing. If you move your business, you must change either your phone number or address, but not both at the same time. You’ll then have to re-verify the business before changing the other detail.
Stand Out From The Competition
Bing Places is extremely popular, but it doesn’t mean you have to let your business get buried by the competition. Start by choosing the correct categories for your business and entering a detailed description. Add in photos and specialties to give viewers a more personalized listing. The listings that rank best are the ones that utilize every possible field in their listing. Keep your listing updated at all times to keep customers happy. Overall, just add as much information as you can and you’ll find your business ranked higher than the competition.