A Facebook Page is different to your Facebook profile. Only your friends can see your profile and it contains your personal information. A Page is something that you can create especially for your business. Anyone can see it and it should contain lots of useful, interesting and regularly updated information about your business. Here is a beginner’s guide to building your first Page for your business in 5 easy steps.
Step 1. Go to www.facebook.com. You can either sign in to your personal Facebook account or you can click ‘Create a Page’ found at the bottom of the screen.
If you choose to sign in to your personal account first, you will find ‘Create a Page’ on the left hand side of your News Feed, under ‘PAGES’.
Step 2. Both ‘Create a Page’ links will take you to the following:
You now have six different types of Pages to choose from, but as a business you are likely to select either ‘Local Business or Place’, ‘Company, Organization or Institution’ or ‘Brand or Product’. Once you have made your selection you will then be asked to choose a category for your business. You may also need to provide your address, if you have selected “Local Business or Place’, and you will be asked to provide the name of your business, product or brand. Next, select that you agree to Facebook’s terms and conditions and click ‘Get Started’. Below, you can see what information you need to enter for each type of Page:
Step 3. At this point, if you haven’t created your Page using your personal account, it will ask you to create an account:
Step 4. Once you have an account, or if you already have one, you will now be asked to provide some extra information for your Page. You can choose to skip a section if you do not want to or you are unable to provide the information. You can always add it later.
First, you will be asked to upload a profile picture for your business, this can be your company logo:
Second, you will be asked to provide a description of your business as well as a link to your website.
Third, you will be asked to choose a unique Facebook web address, this can be your company name:
Finally, you will be asked to add a fund source that will be used for advertising.
Step 5. Welcome to your new Page! You will see you Admin Panel, where your messages and notifications will appear. You can also invite your friends to your page, especially any that will be interested in your business, and ask them to like your Page.
Once you have received 30 likes you can access Insights, which provides measurements on your Page’s performance.
If you scroll down you will see your Page as your visitors see it. You should see your profile picture and the information that you have already added, if not, you can add it now. You can also add a cover picture, photos and status updates. Make sure that you update your status regularly and keep all the content on your Page fresh.
Also see Tips for Using Facebook in B2B Social Media Marketing