Link building is the process of gathering relevant links to a website, just as the name suggests. If you compare it with various other business operations, it is a relatively newer concept, however, has gained a lot of popularity over the past few years. When the strategy of link building first came about, many marketers found it repetitive and monotonous without any particular skills required to get this job done. These days, there is much more involved with it.
The goal of this strategy is to build up relevant and high quality inbound links to your website, blog or content in order to rank high in the search engines like Google, Yahoo or Bing. Due to the newer algorithm changes with Google and other important factors that need to be considered when using this strategy to gain rank, utilizing the skills and expertise of a professional is what many marketers tend to do. This is because professional services offer high quality work that get results.
One important rule with building backlinks is that similar to SEO or search engine optimization, you are building links for people and not search engines. Therefore, do not gather links just for the sake of getting more link juice. Search engines can spot this a mile away and will penalize your site for this type of activity. On the other hand, if you are building quality links that are extremely relevant to your content, you will be rewarded by the search engines with a higher rank in the search results. With that said, below you will find three effective link building strategies you can begin to implement immediately in your marketing plan.
Social Bookmarking: Much like social networking, using social bookmark sites for this type of SEO strategy is a great way to improve visibility and build those inbound links. Even though there are many social bookmarking sites online, not all are going to give you the same results. It is essential that you are choosing social sites that are reputable and have authority with search engines to really get any benefit from them.
Deep Linking: This is the process of creating a hyperlink which directs to a page, article or image on a website rather than just the homepage alone. By deep linking, you are increasing the overall visibility of your website.
Like all other marketing strategies, in order for the job of building backlinks to be effective, you need to be consistent for any real results to come from it. For more information on inbound link building or other services, please contact us.